Plenti is a rewards program by American Express that unifies points systems across multiple retailers
Role: Visual Designer
This was a project completed over a period of 2 years, building the iOS and Android platforms for a program with touchpoints in multiple physical and digital spaces. We mobile designed interfaces for a sophisticated earning-and-spending points system, where points acted like cash for select retailers. It also surfaced special offers, tailored by the individual retailers. A cohesively-weaved design system was crucial for success, as well as a visual, illustration-lead experience to help break down complex concepts.